01
Define a qualified inquiry
Align the trade, service area, and homeowner request with the offer your business wants to grow.
RoofingWindowsHVACPlumbingSolar
A clearer path from intent to outcome
Every inquiry should come with context.
Lead quality starts with a shared definition of fit. TradePollen pairs local homeowner marketing with clear measurement, so businesses can assess volume and customer outcomes over time.
02
Attract and capture local intent
Use online marketing to make it easy for nearby homeowners to ask about the work they need.
03
Measure what happens next
Track lead volume and customer outcomes, then follow up promptly to understand the value being created.
U.S. home-improvement businesses
Built around the work homeowners need done.
Campaigns and qualification can be shaped around your trade, offer, and service market. Start with the work your team is ready to take on.
Roofing
Windows
HVAC
Plumbing
Solar
Related trades
Two ways to work together
A commercial model shaped to your market.
Ongoing
Monthly service plan
$1,500–$3,000 / month per business
An ongoing marketing engagement, scoped around your offer and the local market you serve.
Lead-based
Pay per qualified lead
$50–$150 / qualified lead
A per-lead approach with qualification criteria agreed around the work and market.
These are planning ranges; final pricing is tailored to the offer and market. Results and profitability are not guaranteed.
A practical first conversation
Start with your trade, offer, and service area.
Share what you do and where you work. We can discuss a fit, how qualified inquiries would be measured, and which engagement model makes sense to explore.